{"title":"HAIR BY CATEGORY HAIR GELS","description":null,"products":[{"product_id":"aveda-men-pure-formance-grooming-clay-765-reviews-aveda-men-pure-formance-grooming-clay","title":"aveda men pure-formance™ grooming clay","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e grooming clay\u003c\/div\u003e This lightweight hair cream formula gives you control to create any style—perfect as a men's hair product for daily use. Adds texture and strong, pliable hold without adding shine. Its lightweight styling cream formula provides the control you need to create any style—with a comb or your fingers. Ideal for mens styling with the natural finish of grooming clay.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 765 Reviews","offers":[{"title":"2.5 fl oz\/75 ml","offer_id":66897228070957,"sku":"aveda-men-pure-formance-grooming-clay-2.5 fl oz\/75 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A3TX01_34069_355x600_0_d4eb3233-3cb6-44ec-becf-85d5760672a2.webp?v=1782035341"},{"product_id":"control-paste-451-reviews-control-paste","title":"control paste™","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003econtrol paste\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp\u003eLoose and piece-y, or stand-up and messy-\u003cstrong\u003econtrol paste\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e\u003c\/strong\u003e lets you create texture with a medium, pliable hold for high-textured styles that are smooth with a matte finish.\u003cbr\u003e• dry hair styling \u003cbr\u003e• pliable, medium hold \u003cbr\u003e• all hair types\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAveda's own pure-fume\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e aroma with certified organic ylang ylang, clove, clary sage and other pure flower and plant essences.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 451 Reviews","offers":[{"title":"2.5 fl oz\/75 ml","offer_id":66897231413293,"sku":"control-paste-2.5 fl oz\/75 ml","price":14.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_AL5601_79053_355x600_0_69fde295-aa1d-4218-9794-9a9640a0f092.webp?v=1782035387"},{"product_id":"aveda-men-pure-formance-firm-hold-gel-73-reviews-aveda-men-pure-formance-firm-hold-gel","title":"aveda men pure-formance™ firm hold gel","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\n\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e firm hold gel\u003c\/div\u003e\n\u003cp\u003eLightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking.\u003cbr\u003e• ideal for maximum hold and control\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 73 Reviews","offers":[{"title":"5 fl oz\/150 ml","offer_id":66897231544365,"sku":"aveda-men-pure-formance-firm-hold-gel-5 fl oz\/150 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A46M01_34192_355x600_0_fbc457b4-78e7-47ca-a322-b77f604b20c5.webp?v=1782035392"},{"product_id":"brilliant-anti-humectant-pomade-313-reviews-brilliant-anti-humectant-pomade","title":"brilliant™ anti-humectant pomade","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003ebrilliant\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e anti-humectant pomade\u003c\/div\u003e This satiny \u003cstrong\u003epomade\u003c\/strong\u003e with castor and rice bran oil repels moisture from your hair, helping to prevent frizziness and flyaways. Tames curls to give hair a polished look. Excellent in humid weather. Work through hair before or after styling.\u003cbr\u003e• repels moisture\u003cbr\u003e• prevents frizziness\u003cbr\u003e• satin finish\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐ 313 Reviews","offers":[{"title":"2.6 fl oz\/75 ml","offer_id":66897231872045,"sku":"brilliant-anti-humectant-pomade-2.6 fl oz\/75 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A1KG01_33418_355x600_0_60b4453a-375c-4e79-913b-2dbc4221e552.webp?v=1782035399"},{"product_id":"aveda-men-pure-formance-thickening-paste-43-reviews-aveda-men-pure-formance-thickening-paste","title":"aveda men pure-formance™ thickening paste","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\n\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e thickening paste\u003c\/div\u003e\n\u003cp\u003eThis 91% naturally derived* hair paste works as a versatile styling cream, ideal as a hair paste for men and hair thickener for men. Formulated with amla to thicken each strand, it delivers a strong, defined look from roots to ends. Experience the power of botanicals in this all-in-one hair thickener.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003e*From plants, non-petroleum minerals or water\u003c\/span\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐ 43 Reviews","offers":[{"title":"2.5 fl oz\/75 ml","offer_id":66897232232493,"sku":"aveda-men-pure-formance-thickening-paste-2.5 fl oz\/75 ml","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_AM0L01_78666_355x600_0.webp?v=1782035407"},{"product_id":"brilliant-humectant-pomade-299-reviews-brilliant-humectant-pomade","title":"brilliant™ humectant pomade","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003ebrilliant\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e humectant pomade\u003c\/div\u003e Humectant-rich pomade enhances curl. Especially effective in dry climates, it activates and maintains wave in coarse hair.\u003cbr\u003e• defines\u003cbr\u003e• adds shine\u003cbr\u003e\u003cbr\u003e Aveda's own pure-fume\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e aroma with jasmine, rose, certified organic clove and other pure flower and plant essences.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 299 Reviews","offers":[{"title":"2.6 fl oz\/75 ml","offer_id":66897232363565,"sku":"brilliant-humectant-pomade-2.6 fl oz\/75 ml","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A1KF01_33416_355x600_0_df8080f8-1987-4199-a2fb-37b5f3356c1a.webp?v=1782035409"},{"product_id":"brilliant-retexturing-gel-272-reviews-brilliant-retexturing-gel","title":"brilliant™ retexturing gel","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003ebrilliant\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e retexturing gel\u003c\/div\u003e The tool for serious styling. Adds medium hold styling and staying power. Nourishing plant proteins help provide softness, hold and shine. \u003cbr\u003e• for medium to coarse hair\u003cbr\u003e• medium hold\u003cbr\u003e• adds shine\u003cbr\u003e\u003cbr\u003eAveda's own pure-fume\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e aroma with jasmine, rose, certified organic clove and other pure flower and plant essences.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 272 Reviews","offers":[{"title":"5 fl oz\/150 ml","offer_id":66897232461869,"sku":"brilliant-retexturing-gel-5 fl oz\/150 ml","price":12.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A1K001_33401_355x600_0_272e1f9e-3d28-4bfc-82c1-b5015c3ce337.webp?v=1782035411"},{"product_id":"confixor-liquid-gel-748-reviews-confixor-liquid-gel","title":"confixor™ liquid gel","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003econfixor\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e liquid gel\u003c\/div\u003e A lightweight styling gel with wheat protein conditions to help fortify with medium hold.\u003cbr\u003e• for fine to medium hair\u003cbr\u003e• creates definition\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAveda's own pure-fume\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e aroma of certified organic ylang ylang, petitgrain and lavender.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 748 Reviews","offers":[{"title":"8.5 fl oz\/250 ml","offer_id":66897233477677,"sku":"confixor-liquid-gel-8.5 fl oz\/250 ml","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A54K01_34263_355x600_0_e0c0b1b7-97d0-4b23-b70c-3a72b8f8fd97.webp?v=1782035425"},{"product_id":"nutriplenish-curl-gel-e-69-reviews-nutriplenish-curl-gelee","title":"nutriplenish™ curl gelée","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003enutriplenish\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e curl gelée\u003c\/div\u003e Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration.\u003cbr\u003e\u003cbr\u003eInfused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. This hydrating curl gelée provides the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner.\u003cbr\u003e\u003cbr\u003e•Defends hair from humidity and reduces frizz for up to 24 hours.\u003cbr\u003e•Smooths and seals the cuticle to help lock out frizz and promote consistent curl formation without flyaways.\u003cbr\u003e•Creates shiny, moisturized and defined waves, curls and coils.\u003cbr\u003e•Provides textured hair with light hold for natural bounce and movement.\u003cbr\u003e•Elongates curls and coils.\u003cbr\u003e•For all curl types (wavy, curly and coily)\u003cbr\u003e•Developed with and evaluated by Aveda Texture stylists\u003cbr\u003e•96% naturally derived,* cruelty free and vegan.\u003cbr\u003e\u003cbr\u003eAveda's own Pure-Fume\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e aroma with cocoa, certified organic ginger, cardamom and other pure flower and plant essences.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003e*From plants, non-petroleum minerals or water.\u003cbr\u003e\u003cbr\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐ 69 Reviews","offers":[{"title":"1.4 fl oz\/40 ml - travel size","offer_id":66897233608749,"sku":"nutriplenish-curl-gelee-1.4 fl oz\/40 ml - travel size","price":5.6,"currency_code":"USD","in_stock":true},{"title":"6.7 fl oz\/200 ml","offer_id":66897233641517,"sku":"nutriplenish-curl-gelee-6.7 fl oz\/200 ml","price":15.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_AYG401_137368_355x600_0_57fce9bb-7236-4b54-82c5-5d32ced28c62.webp?v=1782035427"},{"product_id":"light-elements-defining-whip-232-reviews-light-elements-defining-whip","title":"light elements™ defining whip™","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003elight elements\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e defining whip\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e\n\u003c\/div\u003e An airy, whipped hair wax that lets you create texture-with medium hold-without adding weight or stickiness. Absorbs into hair to help with hair styling to define and separate; light enough to layer without build-up.\u003cbr\u003e• creates definition without bulk\u003cbr\u003e• offers weightless, medium hold\u003cbr\u003e• for all hair types\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 232 Reviews","offers":[{"title":"4.2 fl oz\/125 ml","offer_id":66897233707053,"sku":"light-elements-defining-whip-4.2 fl oz\/125 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A6T201_34386_355x600_0_291987c0-21d1-4886-b601-a6d37e402dc9.webp?v=1782035428"},{"product_id":"aveda-men-pure-formance-pomade-75-reviews-aveda-men-pure-formance-pomade","title":"aveda men pure-formance™ pomade","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\n\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e pomade\u003c\/div\u003e\n\u003cp\u003eIdeal for creating defined hair texture, it hydrates while offering excellent control and lasting shine. Perfect as a hair pomade or pomade for men, it helps mold and style short to medium hair into any manageable men's hair style. A must-have for effortless men's styling.\u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 75 Reviews","offers":[{"title":"2.5 fl oz\/75 ml","offer_id":66897233739821,"sku":"aveda-men-pure-formance-pomade-2.5 fl oz\/75 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A3W001_34071_355x600_0.webp?v=1782035429"},{"product_id":"aveda-men-pure-formance-grooming-cream-98-reviews-aveda-men-pure-formance-grooming-cream","title":"aveda men pure-formance™ grooming cream","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\n\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e grooming cream\u003c\/div\u003e\n\u003cp\u003eModern styling cream adds pliable medium hold and control while maintaining a natural look. Its conditioning formula defines and moisturizes, giving hair natural shine without unwanted weight or stickiness.\u003cbr\u003e• ideal for fine hair\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 98 Reviews","offers":[{"title":"4.2 fl oz\/125 ml","offer_id":66897233805357,"sku":"aveda-men-pure-formance-grooming-cream-4.2 fl oz\/125 ml","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A3TW01_34068_355x600_0.webp?v=1782035430"},{"product_id":"aveda-men-pure-formance-liquid-pomade-48-reviews-aveda-men-pure-formance-liquid-pomade","title":"aveda men pure-formance™ liquid pomade","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\n\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\n\u003cdiv class=\"content\"\u003e\n\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\n\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eaveda men pure-formance\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e liquid pomade\u003c\/div\u003e\n\u003cp\u003eDesigned for effortless hair styling, it tames unwanted volume, seals in moisture, and leaves hair looking naturally polished. A versatile light pomade, it doubles as a go-to pomade for men, delivering the perfect balance in a modern hair pomade. Ideal for those who prefer a refined yet flexible pomade finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cbr\u003e\n\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐ 48 Reviews","offers":[{"title":"6.7 fl oz\/200 ml","offer_id":66897234690093,"sku":"aveda-men-pure-formance-liquid-pomade-6.7 fl oz\/200 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A3TY01_34070_355x600_0.webp?v=1782035449"},{"product_id":"light-elements-texturizing-creme-154-reviews-light-elements-texturizing-creme","title":"light elements™ texturizing creme","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003elight elements\u003cspan class=\"trade\"\u003e™\u003c\/span\u003e texturizing creme\u003c\/div\u003e Creamy wax gives weightless texture with light hold for all hair types.\u003cbr\u003e• adds moisture to hair\u003cbr\u003e• provides light, flexible hold\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 154 Reviews","offers":[{"title":"2.5 fl oz\/75 ml","offer_id":66897234788397,"sku":"light-elements-texturizing-creme-2.5 fl oz\/75 ml","price":13.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A6AL01_34350_355x600_0.webp?v=1782035451"},{"product_id":"flax-seed-aloe-strong-hold-sculpturing-gel-241-reviews-flax-seed-aloe-strong-hold-sculpturing-gel","title":"flax seed aloe strong hold sculpturing gel","description":"\u003cdiv class=\"product-info-area__info js-product-info\" data-info-section=\"ATTRIBUTE_BENEFIT\"\u003e\n\u003cdiv class=\"product-info-area__storytelling-banner\"\u003e\u003cdiv class=\"block block-nodeblock block-nodeblock-187047 block-nodeblock-187047 block-template-content-block-large-v1\"\u003e\u003cdiv class=\"content\"\u003e\u003cdiv class=\"node node-elc-nodeblock node-unpublished no-sidebars js-analytics-content-block clearfix\" id=\"node-187047\" role=\"article\" trackname=\"Details Banner - Cruelty Free Products|content_block_large_v1|BEXAV-1669_view\"\u003e\u003cdiv class=\"content\"\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-info-area__info-product-name at-h2__typography-spp\"\u003eflax seed aloe strong hold sculpturing gel\u003c\/div\u003e A strong hold gel that offers maximum control for sculpting and molding hair. Made with flax seed and aloe, it adds body and enhances shine.\u003cbr\u003e• for medium to coarse hair types\u003cbr\u003e\u003cbr\u003e\u003ca href=\"#\"\u003ePeople tested.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"FONT-SIZE: 12px\"\u003eAveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n","brand":"⭐⭐⭐⭐⭐ 241 Reviews","offers":[{"title":"8.5 fl oz\/250 ml","offer_id":66897234952237,"sku":"flax-seed-aloe-strong-hold-sculpturing-gel-8.5 fl oz\/250 ml","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0031\/2877\/files\/355x600_white_av_sku_A52W01_34262_355x600_0.webp?v=1782035454"}],"url":"https:\/\/usaveda.com\/collections\/hair-by-category-hair-gels.oembed","provider":"usaveda.com","version":"1.0","type":"link"}